IntegratedReport2014

Having approved the strategy, we carried out the process of its operationalisation, which consisted in defining precisely the activities to be performed and cascading the key performance indicators (KPIs) across the segments and business areas as detailed targets for individual organisational units. Approved detailed targets set under each KPI, which are of key importance to attaining our strategic objectives, will ensure effective monitoring of our strategic initiatives.

Operationalisation of the strategy is of particular importance because it ensures:

• Clear communication of the Management Board’s expectations – guaranteeing implementation of the strategy at all levels of the organisation, in all segments and areas of the Group,
• Involvement of all management staff in the achievement of the objectives in line with the strategy and the adopted corporate values,
• Efficiency of the process.